What is Ayurveda?
Ayurveda is a holistic Indian healing science estimated to be over 5,000 years old. According to Ayurvedic theory, everyone is composed of five elements: air, water, fire, earth and space. These elements are combined in the body to form three energies or ‘doshas’ called Kapha, Pitta and Vata . All humans are born with a mixture of these three doshas, with one dosha usually being more dominant than the others. Ensuring our doshas stay in balance is key to finding and fulfilling your optimal mental and physical health; when doshas are present in their natural proportions, you are the most balanced version of yourself. But in an unbalanced state, they interrupt your natural flow, affecting your energy levels and leading to poor health and digestion.
How can I use it?
Whether you’re choosing a body oil, hand cream or body wash, by considering your dosha type, it’s easy to find the products recommended for you. The one of the above dosha descriptions that suits you best determines whether you should choose the vata, pitta or kapha products. Once you have chosen the products that suit you best, you can use them as part of your regular daily care - at the sink, in the bath, after the bath or by having the travel sizes on the go. You can also treat yourself to an Ayurvedic hand or foot bath with added AYU body oil. No matter where and when you use the products, we recommend that you take the time to enjoy the scents and let them stimulate your senses.
AYU can be a part of your journey to finding a more balanced version of yourself.
In today’s fast-paced society, our skin can be affected by many factors such as stress, pollution and diet. Exercise, sleep and diet patterns are some of the things that can make a difference, helping us achieve optimal balance of our three doshas. In addition, aromatherapy is an important supplement in the Ayurvedic lifestyle, as scents have an ability to stimulate the senses and thereby sharpen the attention on one's well-being.
The scents in the AYU products are composed so that they have a balancing effect on each of the three doshas. AYU is therefore more than skin care. Use the products as a supplement to your general Ayurvedic lifestyle and on discovery in the ingredient list, which makes you wiser on which essential oils suit the various doshas.