AYU | Official Brandshop and Online Store

Soft on the skin. Delightful for the senses.

Nourishing cream with essential oils

Shop

A small everyday moment

Foaming Soap with Essential Oils

Shop

EVENTS at ayú STUDIO

Autumn 2026

Reserve your spot

See all our yoga props

Shop

Find your favorite

Explore all products

Shop

EVERYDAY YOGA

See yoga equipment

100% ORGANIC COTTON

See towels

RITUAL KIT

View all ritual sets

AYURVEDIC SKIN CARE

See all ayú products

EVENT

ayú STUDIO

EVENTS THIS AUTUMN

Excellent

Based on customer reviews

It was very easy to order from...

It was very easy to order from the website, and a fantastic offer, and on top of that, I received a wonderful cream as a gift. Delivery was really fast. Definitely 5 ⭐️

Marlene

Apr. 2, 2026

Loves Ayu products

Love Ayu products, a small luxury in everyday life.
Super good and authentic service.

Trine Poulsen Ventrice

Mar 13, 2026

Super nice packaging and a little extra...

Super nice packaging and a small extra essential oil. Thanks 😊

Gitte Madsen

Feb. 28, 2026

My new marble and brass aroma lamp...

My new marble and brass aroma lamp is so beautiful. I'm beyond happy!!!

Stine Prebensen

18 Feb. 2026

Fantastic experience

Fantastic experience, after a phone call with a very kind employee, all I can say is that they have everything under control. Fast delivery and wonderfully lovely products, a small gift on top, full size, and high quality. It's not the last time I'll order. A big thank you :)

Anne-Mette Pedersen

Feb 9, 2026

I use the ayu vata foot cream every evening...

I use the ayū vata foot cream every night when I go to bed. It's easy to apply, and it has a mild and pleasant scent that calms me and helps me relax before bedtime 😴.

Max Bisgaard

Feb. 7, 2026

Super good quality products

Excellent quality products.
Fast delivery and great service.
Always a pleasure to receive lovely samples 🙏

Tine Rose Jensen

Jan. 25, 2026

The most beautiful products

The most wonderful products! Harmonious scents and no greasy residue on the skin. A soap so luxurious that you wish the shower would never end. The best recommendations from me!

Marianne Berggreen Rasmussen

Dec. 14, 2026

Everyday Notes

See all weekday notes

August 10, 2026

Bring a little bit of your holiday home with you 🌿

The holiday season is almost over for many of us. Bags are unpacked, alarm clocks...

Mango lassi with homemade granola – a summer favourite

There's something truly special about a mango lassi on a hot summer day. It's creamy,...

Ayurvedic Coconut Cardamom Bites 🌿

A sweet little snack that's perfect for summer and pitta season. In Ayurveda, pitta is...

Yoga products

Simple Days yoga props are designed with you in mind, for those who wish to find a deeper sense of calm in their yoga practice.

See all yoga

-%

Yin Yoga Mat - Choco

€135,95

The Yin Yoga Mat is created as a comfortable and supportive surface for gentle forms...

Yogamåtte - Grå
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-gra

-%

Yin Yoga Mat - Grey

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is created as a comfortable and supportive surface for gentle movement...

Yogamåtte - Råhvid
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-rahvid

-%

Yin Yoga Mat - Off-white

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is designed as a comfortable and supportive surface for gentle movement...

Yin Yogamåtte - Burgundy
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-burgundy

-%

Yin Yoga Mat - Burgundy

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is designed as a comfortable and supportive surface for gentle movement...

Yogamåtte - Mørkegrøn
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-morkegron

-%

Yin Yoga Mat - Green

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is created as a comfortable and supportive surface for gentle forms...

Yogamåtte - Mørkeblå
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-morkebla

-%

Yin Yoga Mat - Blue

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is designed as a comfortable and supportive base for calm movement...

Yogamåtte - Rosa
https://dk.ayu.eu/collections/yin-yoga-matter-blod-komfort/products/yin-yoga-matte-med-laederrem-65x195-cm-rosa

-%

Yin Yoga Mat - Pink

€135,95

€135,95 ~~€0,00~~

The Yin Yoga Mat is designed as a comfortable and supportive surface for gentle movement...

YOGA sjal/tæppe i bomuld - mocca - nordal.dk

-%

Cotton shawl/throw - choco

€67,95

€67,95 ~~€0,00~~

Experience softness, warmth, and versatility with this beautiful blanket-shawl in a natural blend of cotton...

Inspired by Ayurveda, the Science of Life

Find your ayú type

ayú is created with inspiration from the more than 5,000-year-old Ayurvedic philosophy. All products contain carefully selected essential oils and are developed with a focus on the three life energies – Kapha, Pitta, and Vata.

The products give the skin a natural glow and softness, absorb quickly, and make self-care a sensory experience.

Start here

Products for Kapha ('kɐƒɐ)

Kapha represents calm, stability, and strength – both in the body and skin. When Kapha is in balance, the skin feels soft, moisturized, and glowing, but can appear heavy or oily if the balance is disturbed.

ayú Kapha products are enriched with carefully selected essential oils that refresh and awaken the senses. The natural scents and nourishing ingredients help create balance in both skin and mind, leaving you feeling light, energetic, and full of vitality.

View all Kapha

Pitta products ('pɪtə)

Pitta represents heat, energy, and transformation – in both skin and mind. When Pitta is in balance, the skin has a natural glow and vitality, but it can become sensitive, red, or irritated if the balance is disturbed.

ayú Pitta products contain carefully selected essential oils that have a calming and cooling effect on the skin. They help create peace and balance, while the natural scents promote well-being and harmony – perfect for those who seek freshness, clarity, and inner peace.

View all Pitta

Products vata ('vata)

Vata represents movement, creativity, and lightness – both in body and mind. When Vata is balanced, the skin feels vibrant and radiant, but it can become dry, delicate, or unbalanced if it lacks moisture and calm.

ayú Vata products are enriched with hydrating plant oils and essential oils that nourish, soften, and soothe the skin. The warm and calming scents help to create grounding and tranquility – perfect for those seeking balance, stability, and a sense of inner presence.

See all Vata