About AYU

AYU is a new Danish brand, rooted in the more than 5,000-year ancient principles of Ayurveda. The fragrances in the product range are carefully formulated to benefit the three doshas: Kapha, Pitta and Vata.

Behind the AYU-brand is the family-run furniture- and interior design company Nordal, and the products have been created in close collaboration with long-standing, good and competent partners in the home country of Ayurveda, India.

For Signe Nordal, the passion behind AYU is ignited by her personal experiences with Ayurveda, which means "the science of life".

“Ayurveda is a philosophy of life that helps to balance everyday life. For 25 years I have regularly visited India and the journeys have helped inspire me in the making of Ayu.

With Ayu, we want to bring Ayurveda's ancient traditions into a modern and Western context. A context where, perhaps more than ever, there is a need to create greater awareness - and attention to - our physical and mental health.”