Privacy Policy
On this page you can read about our privacy policy, which describes how AYU ("dk.ayu.eu", "us", "our", "we") collects and processes information about you.
To shop at dk.ayu.eu, you must provide at least the following:
- Name
- Address
- Email address
- Telephone / mobile number
The privacy policy applies to both personal data that you provide to us and information that we collect via the AYU website, dk.ayu.eu, ("the Website").
AYU is the data controller for your personal data. If you wish to contact us, you can do so via the contact information:
AYU
Mølbjerg 9
8700 Horsens
CVR no.: 45266818
Mail: service@ayu.eu
Below you will find the personal data we collect. We also describe the purpose of the collection and the legal basis for the processing.
When you visit dk.ayu.eu, we automatically collect information about you and your use of the Website. We record, among other things, the type of browser you use, the search terms you use, your IP address, including your network location, and information about your computer.
The purpose of the collection is solely to optimize the user experience and functions on dk.ayu.eu, and we also use the information to target our marketing on various channels, such as Google Adwords. This helps us to offer our users the most relevant content. The legal basis for the processing is Article 6, subsection 1, litra f of the EU General Data Protection Regulation.
When you purchase a product or communicate with us on dk.ayu.eu, we collect the information you provide yourself. This may include name, address, email address, telephone number, payment method, information about which products you purchase and have possibly returned, delivery requests, and information about the IP address from which the order was placed.
The purpose is to deliver the products you have ordered and otherwise fulfill our agreement with you, including to administer your rights to return and complain. We may also process information about your purchases to comply with legal requirements, including for bookkeeping and accounting. When purchasing, the IP address is collected for the purpose of preventing fraud. The legal basis for the processing is Article 6, subsection 1, litra b, c, and f of the EU General Data Protection Regulation.
Newsletters
If you sign up for our newsletter, we collect information about your name, email address, and possibly mobile number. The purpose is to enable us to send you newsletters. The legal basis for the processing is Article 6, subsection 1, litra f of the EU General Data Protection Regulation.
Recipients of Personal Data
Information about your name, address, email, telephone number, as well as order number and specific delivery requests, is disclosed to the carrier responsible for delivering the purchased goods to you. When purchasing items not in stock, the aforementioned information may be disclosed to the manufacturer or seller of the respective item, who will then be responsible for the delivery.
Information may be entrusted to external collaborators who process the information on our behalf. Collaborators may not use the information for any purpose other than fulfilling the agreement with us and are subject to confidentiality regarding this information.
Your Rights
You are at all times entitled to request information from us about what data we have registered about you, for what purpose, who has received it, and where the data originated from.
If you wish, we will provide you with a copy of the personal data we process about you. You can request this information by sending a written request to service@ayu.eu. In this regard, we may ask you to document that you are the person you claim to be.
Right to Rectification
We will rectify inaccurate personal data for you. If you become aware of errors in the information we have registered about you, please contact us in writing, and we will correct the information.
Right to Erasure
There may be cases where you have the right to have all or part of your personal data deleted by us. However, this does not apply if your data is necessary for us, for example, to comply with legal obligations.
Right to Restriction of Processing to Storage
Similarly, there may be cases where you are entitled to have the processing of your personal data restricted to storage only. For example, if you believe the information is incorrect.
Right to Data Portability
In certain cases, you have the right to receive your personal data in a structured format that allows you to transfer the data to another data controller.
Right to Object
You can always object to our processing of your personal data used for marketing purposes. If your personal situation makes it necessary to object to our processing of your personal data, you also have the right to do so at any time.
Right to Withdraw Consent
You are at all times entitled to withdraw any consent you have given us for a particular processing of personal data. If you wish to withdraw your consent, please contact us at service@ayu.eu.
Right to Lodge a Complaint
You have the right at any time to lodge a complaint with the Danish Data Protection Agency, Borgergade 28, 5, 1300 Copenhagen K, regarding our processing of your personal data. Complaints can be submitted via email to dt@datatilsynet.dk or by phone at +45 33 19 32 00.
Deletion of Personal Data
Information collected in connection with your subscription to our newsletter will be deleted when your consent to the newsletter is withdrawn, unless we have another basis for processing the information.
Security
We have implemented appropriate technical and organizational security measures against personal data being accidentally or unlawfully destroyed, lost, altered, or impaired, and against it coming to the knowledge of unauthorized persons or being misused.
Only employees who have a genuine need to access your personal data to perform their work have access to it.
Contact Information
AYU is the data controller for the personal data collected via the Website. If you have questions or comments about this Privacy Policy or wish to exercise one or more of your rights, you can contact:
AYU
Mølbjerg 9
8700 Horsens
CVR no.: 45266818
Mail: service@ayu.eu
Changes to the Privacy Policy
Should we make changes to the Privacy Policy, you will be informed of this on your next visit to the Website.